Photos contributed by Kevin Mulligan

One of the more unusual marketing partnerships was between Paramount and Sedgefield Jeans: if you bought a pair of Sedgefield jeans, you could get your choice of a King Kong poster or a keychain containing actual hair taken from the giant Kong!
Sedgefield King Kong Hair Keychain Download a high-res image	Sedgefield King Kong Hair Keychain Download a high-res image

Sedgefield Jeans Promotional Folder

Sedgefield Jeans Promotional Folder Promotional materials provided to Sedgefield retailers

Newspaper Advertising

Anderson Daily Bulletin, December 3, 1976 Download a high-res image Added 2023-01-10	The Daily Sentinel, December 7, 1976 Download a high-res image Added 2023-01-10
The Minneapolis Star, December 26, 1976 (full-page) Download a high-res image Added 2023-01-10	Tulsa Daily World, January 9, 1977 (full-page) Download a high-res image Added 2023-01-10
The Herald, February 21, 1977 Download a high-res image Added 2023-01-10
The Baltimore Sun, December 12, 1976 Download a high-res image	Albuquerque Journal, December 12, 1976 Download a high-res image
Kingsport Times News, December 12, 1976 Download a high-res image	The Atlanta Constitution, December 12, 1976 Download a high-res image
The Los Angeles Times, December 12, 1976 Download a high-res image	The Marion Star, December 13, 1976 Download a high-res image
The San Francisco Examiner, December 15, 1976 Download a high-res image	The Tennessean, December 17, 1976 (full page) Download a high-res image
The Tennessean, December 29, 1976 (full page) Download a high-res image